Chief Marketer Staff

• News Briefs

  MCDONALD’S: has partnered with Internet provider NetZero to make a special service offer to its customers nationwide. From Sept. 3 through Oct. 31, customers can sign up for NetZero Internet service through an 800 number or Web address and receive their …

• SR.Teleperformance Acquires Infomobile

  SR.Teleperformance, a French provider of outsourced contact center services, has acquired Infomobile, a service-oriented call center, for an undisclosed sum.

• FTC Settles With Security Software Marketers

  Bonzi Software Inc., a California company, and its owners have settled Federal Trade Commission charges that they falsely claimed that their InternetALERT software significantly reduces the risk of Internet attacks.

• Theglobe.com Acquires SendTec

  Theglobe.com, an Internet communications company, will acquire SendTec, Inc., a leading provider of online and offline direct marketing services.

• Wilde Names McPherson Vice President

  Holliston, MA-based direct marketing and fulfillment firm W.A. Wilde Co. has named Susan McPherson vice president of customer relationships.

• Advertising.com Names Whittingham

  Advertising.com Inc., which provides interactive marketing services to advertisers and publishers, has named Charles Whittingham regional vice-president sales, for its western region.

• New Products and Services

  Pollster: a tool for advertisers to boost user interaction and gather insightful data from the minds of prospective customers

• Short Cuts

  The board of directors of Catalina Marketing Corp. has authorized$100 million of funds to be available for the repurchase of the company’s common stock. Interapptive, Inc., a provider of e-commerce software, has teamed up with the Spalding Group, a …

• List-and-Database-News

  A listing of mailing list availabilities.

• Reason to Believe

  It happens every so often that pop culture taps into some deeper current in the zeitgeist. So it happened on a rainy Saturday afternoon this past summer