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Chief Marketer Staff

  • List and Database News

    A listing of mailing list availabilities.

  • ERA Launches Program to Fight DR Scam Artists

    The Electronic Retailing Association and National Advertising Review Council (NARC) have launched a Web site for consumers to file complaints about infomercials and other direct response advertising, which will be investigated by an independent attorney for the NARC.

  • Agencies

    Texas Reaches Settlements With Three Telemarketers

    Settlements with three companies and Greg Abbott attorney general of Texas have been reached in the District Court of Travis County Texas involving violations of state telemarketing law, which prohibits companies from calling consumers on the state’s no-call list.

  • Agencies

    TechTeam to Answer Employees’ Calls for Manufacturer

    Joy Global Inc. of Milwaukee has signed a five-year contract to outsource the teleservices help desk used by its employees to TechTeam Global Inc., based in Southfield, MI, for undisclosed terms.

  • Agencies

    Poor Service at Call Centers Drives Away Customers

    Financial services companies experience a 65% turnover in customers because of poor service provided by call centers.

  • Agencies

    Vermont Teddy Bear Expands TV Presence

    PR savvy Vermont Teddy Bear Co. scores product placements for its toy bears on television and in the movies.

  • Agencies

    New Products

    Salisbury, MD-based Data Services Inc. has begun offering list hygiene services online for Canadian records in accordance with certification and national change of address standards established by Canada Post. The technology for transferring files via the Internet for updates was developed in-house.

  • Short Cuts

    Direct Response Financial Services Inc. of Los Angeles has appointed Edward Kim and Douglas Hume to serve on its board of directors.

  • Agencies

    List and Database News

    ClubPlanet Inc. the nightclub and entertainment promoter has released a universe of 1.8 million e-mail records.

  • Frito-Lay’s CEO to Retire; New Exec Chosen

    PepsiCo has named former Kraft Foods, Inc. executive Irene Rosenfeld to head its Frito-Lay division. Rosenfeld, 50, will be chairwoman and CEO of the $9 billion snack and convenience foods division. She succeeds Al Bru, who will retire Feb. 1 after 28 …