Chief Marketer Staff

• Sears Debuts E-Commerce Unit

  Sears, Roebuck and Co., has launched its commercial Web site Sears.com through which it will market bedspreads and sweaters.

• Monster.com Taps Deutsche Inc. for Direct Marketing

  Monster.com, an online job placement service, has
  selected agency Deutsche Inc. to provide direct marketing services.

• IMP Names Iucolano CEO or North America

  International Masters Publishers has named Donna M. Iucolano CEO for North America.

• ValueClick Forms Brand Marketing Unit

  ValueClick Inc., an online marketing services firm, has formed ValueClick Brand, a unit to serve major brand marketers.

• Short Cuts

  Short Cuts

• New Products and Services

  New products

• Letters to the Editor

  Comments from Direct readers

• List and Database News

  A listing of mailing list availabilities.

• Agencies

  Direct Hit: Fall Preview

  At some point in life, people start being less stirred up and more scared by presidential elections. The same is true, I now believe, of DMA fall conferences.

• Agencies

  Attention Class: Time to Learn about Promotional Products

  Hundreds of professors at schools across the country will be receiving kits this week in a pilot program designed to aid them in teaching students about the value of promotional products as a valid advertising medium. The kits, the brainchild of the …