ValueClick Inc., an online marketing services firm, has formed ValueClick Brand, a unit to serve major brand marketers.
The unit of the Westlake, Village, CA firm will offer:
* Pre-testing to safely assess and adjust program impact prior to rollout.
*Specialized ad frequency management.
*Campaign optimization based on brand metrics results.
*Comprehensive quantitative analytics to determine true lift in brand and response metrics through an exposed/unexposed study methodology.
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