Chief Marketer Staff
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Agencies
Theoretically Speaking
Both sides of the brain have to be engaged to understand direct mail’s complexities
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Agencies
Dedicated or Shared?
How to decide whether your call center reps should work exclusively for you
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Agencies
TM Fraud Suit Resolved in CA
A settlement reached in a telemarketing fraud lawsuit requires two Largo, FL-based firms to pay a combined $1.4 million in restitution to more than 7,000 consumers, $275,000 in civil penalties and $175,000 in investigation and prosecution costs. The …
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Agencies
Unfortunately, We’ve Switched to CEM
Occasionally in these pages I comment about the schizophrenic approach American Express seems to take toward its cardholders. More and more, the once benevolent AmEx seems to have switched from CRM
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Agencies
Mercury Revs Up Integrated Branding Campaign
An integrated marketing campaign to support the launch of six new vehicles over four years will include Mercury’s most significant online efforts to date, according to the auto manufacturer.
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Agencies
The Goldwater Names
In 1964, after years of living on a near-starvation diet of names to mail to, Richard Viguerie accessed the file of Barry Goldwater’s $50 donors at the clerk’s office in the House of Representatives. Here, from his new book with David Franke,
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Agencies
The Del Polito Letter: Under the Radar Screen
There should be no doubt that under Postmaster General Jack Potter’s leadership the U.S. Postal Service has learned how to spot and cut out some of its own fat. Potter’s USPS is much leaner than it’s been under any PMG before him. Part of all this …