Chief Marketer Staff
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Agencies
Growth, Consolidation Heat Up M&A Activity
Petsky Prunier report shows transactions up in first half of year
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Agencies
Insuring Diversity
African Americans are one of the latest cultural groups that New York Life is reaching out to touch
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Agencies
View From the DM Right
Richard Viguerie weighs in on how liberals and conservatives are doing in this election year
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Agencies
Animal Attraction
It’s no secret to anyone who reads this column that I live in an animal-friendly household. My husband, son and I currently cohabit with two felines, and my family always had at least one dog or cat. We’re partial to four-legged Americans. (
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Agencies
List Firms Held Accountable for Fraudulent Telemarketing Scripts
FTC charges they violated Telemarketing Sales Rule
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Agencies
The Del Polito Letter: Under the Radar Screen
There should be no doubt that under Postmaster General Jack Potter’s leadership the U.S. Postal Service has learned how to spot and cut out some of its own fat. Potter’s USPS is much leaner than it’s been under any PMG before him. Part of all this …
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Agencies
News briefs / directmag.com
8/26 DIVERSIFIED ENTERTAINMENT INC. and direct marketing executive Joel Margulies launched The Margulies Agency, a full-service strategic marketing and branding company. In 1996, Margulies founded Transactional Marketing Partners, a relationship …
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Agencies
Uniden Fails to Connect
When will they ever learn? Never, I’m afraid. First they pour what is possibly millions of dollars into development of an extremely complicated, elaborate Web site attempting to inform you about all their products. Then they run print ads which do a …