More companies are expected to follow DoubleClick’s lead in becoming compliant with Microsoft’s Sender ID specifications for identifying the domain source of e-mail messages and blocking spam.
“We firmly believe that e-mail authentication solutions, such as Sender ID, will make eliminating spam significantly easier for Internet service providers, and in turn increase the value of e-mail for legitimate marketers,” said Ken Takahashi, senior director of e-mail operations and ISP relations at DoubleClick, in a statement.
Similarly, VeriSign said it will add Sender ID to the e-mail security service it introduced in June.
A broad industry consensus is emerging for e-mail authentication as a means to prevent spam, said Ryan Hamlin, general manager of the Microsoft Safety Technology and Strategy Group.
Sender ID is designed to eliminate the spoofing of domain names and let e-mail recipients identify and filter out unwanted correspondence. It verifies that each e-mail originates from the sender’s domain.
A combination of legislation, technology, industry self-regulation and consumer education is needed to solve the spam epidemic, according to Takahashi.
More than 50 members of the E-mail Service Provider Coalition, a group formed to combat spam while protecting the delivery of legitimate e-mail, recently met at Microsoft’s headquarters in Redmond, WA to discuss how to best deal with the problem. Sender ID is being evaluated as an industry standard for e-mail authentication.
According to a recent survey from secure e-mail provider CipherTrust, 86% of the world’s spam originates in the United States and comes from fewer than 200 sources.
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