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Chief Marketer Staff

  • DMA Launches Corporate Responsibility Seminars

    The Direct Marketing Association has begun a new series of corporate responsibility briefings, “The Rules of the Road for Direct Marketers,” beginning Sept. 29 and ending March 9. 2005.

  • List and Database News

    A listing of mailing list availabilities.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Lands’ End Going to the Dogs Who says you can’t teach an old dog new tricks? Lands’ End, a staple of the industry for over 40 years, mixes it up a bit with catalog cover photos of dogs decked out in redesigned Performance Mesh Polos. A signature Lands’ …

  • FTC Plans E-mail Authentication Summit

    The Federal Trade Commission and National Institute of Standards and Technology (NIST) are planning a summit Nov. 9 to 10 to discuss how e-mail authentication technology can be used to reduce spam transmissions.

  • Canada Post Investigates Mail Order Marijuana Offer

    The Calgary Herald reported that Canada Post has begun an investigation of Bud Buddy, a Vancouver, British Columbia based business that advertises itself as “Canada’s premier mail order marijuana delivery service” on the Internet.

  • Internet Beats Direct Mail and Phone in Travel Sector

    Internet search engines and e-mail newsletters have become the affluent travelers’ preferred sources for information and inquiries related to travel services.

  • BrandWizzard Teams Up With EMC Corp.

    New York based BrandWizzard Technologies Inc. and EMC Corp. of Hopkinton, MA have entered a strategic partnership to promote use of Web-based digital artwork for packaging and collateral materials in the life sciences and financial services sectors.

  • Schifino Launches E-mail Campaign for AT&T

    Tampa, FL-based Schifino Lee Advertising has launched a direct e-mail campaign for AT&T Internet Protection Service. The campaign consists of e-mail blasts and customized e-mail supported by Web page demonstrations.

  • Short Cuts

    Tom Petters chairman of the Petters Group Worldwide, which owns Fingerhut Companies, has donated $10 million to Miami University in Oxford, OH, in memory of his son John Petters who died recently.

  • List and Database News

    Align Publishing Inc. has named Rubin Response Management Services Inc. to represent a list of 88,054 consumers who registered to receive e-mail newsletters and special offers, from catalogs and magazine that advertise on the Web site highontaste.com.