Chief Marketer Staff
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Starwood Taps Heyer
Coca-Cola Co. veteran Steve Heyer will join Starwood Hotels & Resorts Worldwide as CEO on Oct. 1. Steven Heyer Heyer replaces Starwood founder Barry Sternlicht, who becomes executive chairman and chief design officer. Heyer left his post as …
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Live from Forrester Consumer Forum: Consumers Feel Assaulted by Ads
Do-not-call lists, ad skipping technology, spam filters and online ad blockers all point to a consumer backlash against advertising. Are these isolated examples of consumers reacting to a few ad excesses, or do they signal a change in the way consumers …
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Live from Forrester Consumer Forum: Major Changes Underway for TV
Three major trends are driving great change in TV land: an increase in DVR ownership and video-on-demand services along with the growth in broadband consumption, Stephen B. Burke, COO of Comcast Corp. told a crowd
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News Briefs
EURO RSCG WORLDWIDE: New York, named David Jones as chief executive officer of the New York office, a new post at the $1 billion office. Jones, had been exec VP-managing director of global business in Euro RSCG’s London office. He now reports to …
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Mailers Should Take USPS Concerns to Congress: PMG
Mailers should take their concerns about the USPS directly to their members of Congress while in town, Postmaster General Jack Potter told the National Postal Forum in Washington, DC.
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Drugstore.com Expects Third Quarter Loss
Drugstore.com Inc. expects to report a net loss ranging between $5.4 million to $6.4 million for the third quarter.
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British Airways Launches Online Campaign
British Airways has launched an Interactive campaign to promote its “Best Sleep Guarantee
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AOL Launches Online Shopping Site
America Online has launched an online shopping site it hopes will provide and easy and fast way to compare products from thousands of online merchants, according to wire service reports.
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Click Tactics Names Townsend COO
Click Tactics Inc., has named Wayne Townsend, Jr. chief operating officer.