AOL Launches Online Shopping Site

America Online has launched an online shopping site it hopes will provide and easy and fast way to compare products from thousands of online merchants, according to wire service reports.

Dubbed inStore, the company said the site is available on the AOL service at AOL Keyword: inStore and at www.in-store.com.

The Dulles, VA firm said an inStore Outlets area, to be launched later, will offer bargain shoppers brand name products at discounts from dozens of merchants.