Coca-Cola Co. veteran Steve Heyer will join Starwood Hotels & Resorts Worldwide as CEO on Oct. 1.
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| Steven Heyer |
Heyer replaces Starwood founder Barry Sternlicht, who becomes executive chairman and chief design officer. Heyer left his post as president-chief operating officer at Coke in August (Aug. 18 Xtra).
“My vision for Starwood was to build a culture maniacally focused on the customer and a revenue/profitability driven enterprise. Steve will help us achieve these goals,” said Sternlicht in a statement. “I believe this will be a momentous day in the company’s short history as we bring in an executive of Steve’s caliber from outside the industry to look at Starwood, explore new avenues for growth globally and approach our core hotel business with a fresh set of eyes.”
Starwood is “young, dynamic, innovative, entrepreneurial and has wonderful brands, assets and people,” said Heyer in a statement.
White Plains, NY-based Starwood has 750 properties in 80-plus countries under the Sheraton, Westin, Four Points by Sheraton, W, St. Regis and Luxury Collection brands.
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