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Chief Marketer Staff

  • Agencies

    PeopleSoft Offers Upgrade Incentives

    PeopleSoft Inc. is dangling a number of incentives, including a credit of $100,000, to get its business customers to upgrade software purchased from PeopleSoft. The PeopleSoft NOW incentive program includes a free technical upgrade, complimentary …

  • Agencies

    Jeep Adds Incentives for ‘Everyday Heroes’

    DaimlerChrysler’s Jeep division has extended its military incentive program to include police, fire and emergency medical services personnel. The overlay, called “Everyday Heroes,” offers an additional $500 cash allowance for emergency personnel, on top …

  • Agencies

    Strawberry Shortcake Launches First Loyalty Program

    There are lots of loyal Strawberry Shortcake fans out there and there will likely be more as the brand launches its first loyalty program to incent consumers to stock up on the playful doll and her related products. Berry Points began showing up on …

  • Agencies

    Slow Rewards Prompt Loyalty Defectors: Study

    Consumers cited the length of time it takes to build up points in loyalty and rewards programs as the primary reason they bail out of such programs. Seventy percent of respondents to a recent study said that it takes too long to see results from these …

  • Agencies

    IF Asks FTC to Clarify Definition of Commercial E-mail

    The Incentive Federation, Inc. has asked the Federal Trade Commission to clarify the definition of a commercial e-mail message with respect to non-profit tax-exempt organizations. The definition could have far reaching impact on trade associations’ …

  • Live from the B-to-B Marketing Conference: Who Serves the Service Franchises?

    Call it headquarter hubris: In an ideal world, a franchise parent organization responds to the needs of its franchises and tailors communications programs to bring various service offerings to the franchises’ attention.

  • Online Mattress Firms Resolve NY State Probe

    The operator of two online mattress firms has agreed to resolve consumer complaints about shipping delays and failure to honor return policies. The settlement closes an investigation by Attorney General Eliot Spitzer.

  • Internet Deprivation Hurts: Yahoo

    Most consumers can’t live without the Internet for more than five days. That’s one conclusion of Yahoo, Inc.’s Internet Deprivation Study released this week.

  • NRF Projects 4.5% Holiday Sales Gains for Retailers

    The National Retail Federation anticipates a decent holiday season this year, projecting a 4.5% overall retail sales gain and overall holiday spending of $219.9 billion for the November-December period.

  • Bean Bestows Bonuses Based on Strong Spring

    L.L. Bean reported that its spring sales increased 13% over the same period last year, exceeding plan by 16%. What’s more, the outdoor apparel and home goods cataloger is spreading the wealth, doling out $930,000 in employee bonuses in recognition of the solid spring season.