(Catalog Age ) L.L. Bean reported that its spring sales increased 13% over the same period last year, exceeding plan by 16%. What’s more, the outdoor apparel and home goods cataloger is spreading the wealth, doling out $930,000 in employee bonuses in recognition of the solid spring season. Workers who were brought on before Feb. 29 got $165; employees hired between March 1 and May 30 received $70; and those hired between May 31 and Aug. 31 as well as part-time, on-call employees all got $35. The company employs 4,000 full-timers, and 1,500-2,000 part-time/seasonal workers depending on the season.
What’s behind Bean’s recent success?
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