Chief Marketer Staff

• Changing Channels

  Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!

• Digital

  On the Right Page for Web Indexing

  If you’re a consumer marketer, you’re probably doing all you can to gain incremental holiday sales. Of course, even if the fourth quarter isn’t your

• people

  Agency Moves Source Marketing, Westport, CT, appointed Paul Hiznay VP-financial director, Mark Holleran account director and Kristin Cavaiuolo assistant

• Agencies

  Freedom Files

  Prospect databases give mailers the leeway to model, append…and save on list costs

• Agencies

  October 1, 2004

   

• October 1, 2004

   

• Draft London Wins Teacher Account

  Draft London has secured a three-year contract to work as part of the Teacher Training Agency’s multi-agency campaign team.

• Non-Landline Households on Rise: Survey

  Here’s some good news for mobile marketers: cell-only households are on the rise and becoming more affluent.

• Live from the Mo Show: Delta SkyMiles Still Flying Despite Looming Bankruptcy

  (Promo) In the face of a steady stream of pessimism about the prospects of bankruptcy for parent Delta Airlines, the Delta SkyMiles reward program is still flying.

• MKTG Awarded Krause Files

  MKTG Services has been named list manager for Krause Publications.