The Huge Opportunity B2B Content Marketers May Be Missing
Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.
Articles by Chief Marketer Staff
4 Musts For Influencer Marketing
Here's four tips to help you use influencer marketing to increase your brand's visibility and engagement.
Knock Down Silos to Map the Customer Journey
The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.
How Salesforce is Winning Nine-Figure Deals
Read how Salesforce is using strategic relationships with c-suite leaders to increase engagement and sales.
How Branded Entertainment Can Save Advertising
As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.
Ways Data-Driven Marketers Can Track Engagement
Earning engagement in today's noisy and ad-adverse climate requires marketers to draw up a different game plan — and a modernized set of metrics to go along with it.
How VoIP Can Help Marketing Attribution
One of the biggest challenges brands and agencies face today remains around marketing attribution; VoIP can help.
What Springsteen Knew About B2B Marketing Automation
When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.
3 Steps to Choosing the Right Mobile Sales App
Should you create a custom sales app or buy off-the-shelf? Here’s 3 steps to help make mobile a real business advantage for your sales team.
Getting Through the Data to the Insights: 4 Tips
The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here's 4 tips to efficiently gain insights from data.
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