Chief Marketer Staff, Author at Chief Marketer

Digital

Popular Styles of “Explainer” Videos

Eight top explainer videos and recommendations on how to use them for B2C or B2B marketing.

Getting Consumers Hyper-Engaged

Google talks consumer engagement at Integrated Marketing Week.

Agencies

Maximizing Your Mobile Traffic — 3 Tips

Engagement should be instant for mobile campaigns in order to capture and convert leads.

Data & Analytics

4 Strategies to End the Struggle Between Marketing and Sales

Here’s how to get started finding common ground and improved communications between marketing and sales.

5 Tools to Make Data Collection Faster, Better—and More Fun

Here are five ways to use technology to make data collection and lead gen more fun—for everyone.

Understanding IT and Marketing: Financial Times Special Report

The flurry of technology is vexing marketers but it is vital to make the right decisions. This eight-page report delves into the topic.

Social

50 Top Digital Marketer Twitter Tweeters

Check out this new list of the brand and agency digital marketers active on Twitter.

Agencies

New Top Social/Digital Guru at Campbell Soup Offers Advice for Marketers

This new interview with Umang Shah, the new social/digital expert at Campbell Soup, offers tips for marketers among other interesting comments.

Deploying and Investing in Tech

New SiriusDecisions research shows more companies are investing in marketing technology, with web and marketing analytics tech being the two most popular solutions being deployed.

Agencies

Why Keeping Your Data Clean Can Help the Environment

Keeping your data clean can not only improve marketing ROI—it can help the environment as well.