Chief Marketer Staff
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Agencies
Letters to the Editor
KUDOS FOR KATIE Just finished reading Katie Muldoon’s Sept. 1 column,
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Agencies
Lights, Camera, Ford
As an unprecedented number of new cars and trucks arrive in Ford dealer showrooms this fall, Ford Motor Co. is launching a comprehensive marketing strategy
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Agencies
For a Limited Time Only
Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called
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Agencies
The Makeover Maven: Too Vague, Too Unpersuasive
Readers who love to hate my makeovers should be clapping their hands with joy this issue. The ol’ Maven has really gone overboard. What do we see in this makeover of a Centra Software ad? Copy, copy, copy, acres of copy
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Agencies
The Del Polito Letter: An Ugly Sign of the Times
You don’t need a crystal ball or the ability to read entrails to figure out what may be lying ahead for those who use mail for marketing and advertising. A gander at the U.S. Postal Service’s most recent financial statements will do the trick. Mail …
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Agencies
Direct From Muldoon: In Defense of Ambulance Chasers
An earthquake here, a hurricane or two or three there, not to mention an occasional volcanic eruption or blizzard and the less-than-occasional tornado and flood
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Agencies
DIRECT Listline
NEW LISTS North Shore Animal League North Shore Animal League America has brought out three new lists. The NSAL America Senior master file is the largest, with 386,821 donors from the last 12 months. The average contribution was $8. Next is the NSAL …
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The Missing Link
Is the consumer packaged goods industry taking full advantage of the Internet? No, according to Steve Warshaw, VP-business development for AC Nielsen.