Chief Marketer Staff
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Marketing Services
Jim Venable named senior director-brand strategy for Disc Marketing’s Pasadena, CA, brand entertainment division. Laughlin/Constable, Inc., Chicago, hired
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Agencies
Loose Cannon: I Want to Be a Delgadillo
SELIGMAN, AZ — If food orders at the Snow Cap take longer than expected, it’s because John and Bob Delgadillo have their hands full abusing the customers. It’s all part of a unique customer relationship effort, and it works: Their antics have people …
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Talking Turkey
In my family, as in most primitive tribes, we tend to remember our holidays by key events that occurred around them, as opposed to by the year. There
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Agencies
The Makeover Maven: Too Vague, Too Unpersuasive
Readers who love to hate my makeovers should be clapping their hands with joy this issue. The ol’ Maven has really gone overboard. What do we see in this makeover of a Centra Software ad? Copy, copy, copy, acres of copy
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Agencies
Winners’ Circle
Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while
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Agencies
Plot Line Promotions
A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions.
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Not Just a Novelty
Beginning in our July issue, PROMO looked at the impact the mobile phone messaging channel is having on brand marketing. That month, we looked at how
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Xtra
10/14 McDonald’s is temporarily dropping its globally recognized Golden Arches logo in ads in the U.K in an attempt to change customer’s perceptions.
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2004 Globes Winners
For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe