Chief Marketer Staff

• Shopsmith Reports Loss

  Shopsmith Inc. today reported a net loss of $15,000 for the second quarter, down from net income of $119,000 last year.

• IAC/InterActiveCorp Names McInerney

  IAC/InterActiveCorp, the parent company of Ticketmaster and Expedia, has named Thomas McInerney chief financial officer.

• Adam & Eve Catalog Tests New Format

  The Adam & Eve catalog is testing a new 8 1/2-by-11 inch format, a sharp contrast to its standard 5 1/2-by-8-inch format.

• Chicago Mercantile Exchange Hires Director of Direct Marketing

  The Chicago Mercantile Exchange has appointed James M. Sherman as its director of direct marketing, a newly created position.

• Crystal Clear Entertainment to Buy We Are Kidz

  Crystal Clear Entertainment has signed a letter of intent to purchase We Are Kidz Productions, a production company that specializes in children’s DVD projects. The amount of the transaction, which was done through a combination of common and preferred stock, was not revealed.

• List and Database News

  Lists for the direct response marketing industry.

• Live from PROMO EXPO: With Consumer In Charge, Get Their Love, Says Keynoter Kevin Roberts

  Marketing is entering a brave new world and the next center of change must be the retail industry, according to Kevin Roberts, Saatchi & Saatchi Worldwide CEO. Kevin Roberts With retail prime for a facelift, Roberts highlighted examples of how …

• Live from PROMO Expo: Buzzing on a Budget

  If you think buzz marketing only works on young, hipster types, think again.

• Live from PROMO EXPO: Lasting Connections Through Experiential Marketing

  Retailers who want to expand their market and customer base don’t have to look further than learning how to make lasting emotional connections with consumers. By definition, experiential marketing is live, one-on-one interaction that allows consumers to …

• Digital

  The Wisdom of Socrates’ Words

  If you’ve been lucky enough to avoid lawyers in your life, you may have had many occasions to use what Socrates Media LLC has to sell: do-it-yourself forms and kits for everyday legal transactions from leases to divorces. And thanks to an intensive paid-search marketing campaign, the Chicago company is doing its level best to make sure you can find their product when you need it.