Chief Marketer Staff
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Agencies
Critical Issues & Trends
Catalogers continue to agonize over the need to reduce costs without reducing offerings or services. Among respondents to Catalog Age’s exclusive Benchmark
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Digital
This Search Gets Around
You can search from your desktop PC for nothing more than the cost of Internet access, but if you want to use your mobile phone to search– for a restaurant, a movie theater, a florist or a taxi
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Digital
Landing Pages 101
Analysts say that everyone’s contact list decays by about 30% a year, due to the obstacles that separate people. From big events like divorce, death, relocation and job changes down to things as trivial as new cell phone numbers or altered e-mail addresses, life is constantly throwing up roadblocks to keep people from making contact with one another.And you can add faulty Web searches to that list.
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Agencies
FTC Moves Against Three Dietary Supplement Marketers
The Federal Trade Commission has filed charges accusing three weight-loss and erectile-dysfunction product marketers of false and unsubstantiated claims regarding the safety and effectiveness of their products.
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MailersClub.com Receives $1.5 Million Cash Infusion
MailersClub.com, a Web-based printing and mailing service firm that specializes in personalized direct mail, received a $1.5 million cash infusion from a collection of current private investors.
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Walter Drake Acquisition Fuels Blyth’s Third Quarter D-to-C Sales
Blyth, Inc. generated net earnings of $30.2 million during third quarter 2004, a drop from the $34.8 million it reported a year ago. The company
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New York & Company Retains Alliance as Credit Card Services Provider
New York & Company, a women’s apparel marketer, has renewed its private label credit card service agreement with Alliance Data Systems Corp. The new deal runs through 2012.
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Lillian Vernon Chooses Online Satisfaction Measurement Tool
Lillian Vernon has picked ForeSee Results to measure customer satisfaction within its Web site, http://www.lillianvernon.com.