Chief Marketer Staff
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Agencies
Swarovski Helps Trim Tree
CRYSTAL MAKER Swarovski brings Rockefeller Center into department stores for its holiday campaign. The jewelry and giftware company has created a tree-topper
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Xtra
11/11 McDonald’s hosts its third annual World Children’s Day on Nov. 20 with promos and p.r. events designed to raise $20 million worldwide for children’s
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Agency Moves
Digitas, Boston, promoted Torrence Boone and Anne Drapeau to executive VPs and named Mark Beeching global executive creative director. The Republik, Durham,
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Agencies
DM Research: Prospects Look Good
Direct’s annual forecast survey shows profits, acquisition spending up
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Agencies
Travel Marketing: Invited Guests
Leading Hotels uses exclusivity to book members for loyalty program
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Raising Santa Claus
The 1920s, 30s and 40s are generally regarded as the golden age of illustration in America. Artists prospered painting ads and point-of-purchase for all
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American Airlines, Scholastic Promote Reading
American Airlines joins Scholastic to promote the publisher’s sixth annual Scholastic Read for 2005 classroom reading initiative. This is the fourth year that American has sponsored the event. The Give the Gift of Reading promotion targets holiday …
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Agencies
Lincoln Dangling Trip to Super Bowl Parties
Lincoln Mercury is dangling a trip to Jacksonville during Super Bowl weekend as part of its integrated marketing campaign for its 2006 Lincoln Mark LT luxury truck. The new Mark LT truck The “Jet to Jacksonville” sweeps begins today at Lincoln.com, …
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Agencies
AOL Joins Makeover Craze via Sweeps
America Online, Inc. has kicked off the AOL Digital Makeover Contest and Sweepstakes to help its members and consumers turn digital dreams into reality this holiday season. Consumers can enter the contest at Aol.com/digitalhome now through Feb. 16, 2005 …