Chief Marketer Staff

• Agencies

  Loose Cannon: Did PhotoStamps Have to Be Canceled?

   

• Agencies

  Direct From Muldoon: Marketing Magnets

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• Agencies

  What the Election Means to Direct Marketers

  Ten things to consider when planning upcoming campaigns

• Agencies

  The Del Polito Letter: USPS Takes a Pass on Reform

   

• Happily ever after

  All the marketing industry buzz these days is about customer-centric marketing. For example, September’s issue of Fast Company was dedicated to companies

• Agencies

  Screen Test

  While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and…

• Agencies

  USPS Creates New Standard Mail Rules

  Mailer groups mixed on personalization requirements

• Agencies

  Travel Marketing: Invited Guests

  Leading Hotels uses exclusivity to book members for loyalty program

• Agencies

  Incredible Breakfast Offerings

  WALT DISNEY PICTURES and Pixar Animation Studios have teamed with Kellogg Co. to bring The Incredibles to breakfast tables through month’s end. As kids

• Above the crowd?

  The marketing biz has been fielding an especially heavy round of shots lately and admittedly, some are justified. The FCC has clamped down in recent months