Author
Chief Marketer Staff
-
A Winning Season
LOOK WHAT’S HAPPENED to the promotion calendar: Guinness made St. Patrick’s Day a month-long holiday. Fisher-Price parlayed its one day in Toys Us stores
-
Agencies
What the Election Means to Direct Marketers
Ten things to consider when planning upcoming campaigns
-
-
Agencies
Screen Test
While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and…
-
Agencies
Data Management: Data Deputies
Compilers discuss information stewardship in Direct’s first database roundtable
-
Agencies
Home Equity DMers Urged to Mail More
Study suggests high-volume mailers that use tailored messages do better
-
Agencies
Incredible Breakfast Offerings
WALT DISNEY PICTURES and Pixar Animation Studios have teamed with Kellogg Co. to bring The Incredibles to breakfast tables through month’s end. As kids