Chief Marketer Staff

• Above the crowd?

  The marketing biz has been fielding an especially heavy round of shots lately and admittedly, some are justified. The FCC has clamped down in recent months

• Xtra

  11/11 McDonald’s hosts its third annual World Children’s Day on Nov. 20 with promos and p.r. events designed to raise $20 million worldwide for children’s

• Agencies

  What the Election Means to Direct Marketers

  Ten things to consider when planning upcoming campaigns

• Agency Moves

  Digitas, Boston, promoted Torrence Boone and Anne Drapeau to executive VPs and named Mark Beeching global executive creative director. The Republik, Durham,

• Agencies

  DM Research: Prospects Look Good

  Direct’s annual forecast survey shows profits, acquisition spending up

• Raising Santa Claus

  The 1920s, 30s and 40s are generally regarded as the golden age of illustration in America. Artists prospered painting ads and point-of-purchase for all

• Agencies

  Screen Test

  While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and…

• Agencies

  USPS Creates New Standard Mail Rules

  Mailer groups mixed on personalization requirements

• Agencies

  Travel Marketing: Invited Guests

  Leading Hotels uses exclusivity to book members for loyalty program

• Agencies

  Data Management: Data Deputies

  Compilers discuss information stewardship in Direct’s first database roundtable