Chief Marketer Staff
-
Agencies
Toy Rocket Jumps to Hyperspace with eBay Store
Christmas is the busy season for Jim Bullock, the owner of Toy Rocket, a Web-only retailer of action figures and collectibles. But when DIRECT Tips reached him in late December, he and his small staff were moving from the sell-and-ship phase of the holiday to the where’s-my-Boba-Fett-with-the-kung-fu-grip? phase. As a result, Bullock was glad to take some time to explain Toy Rocket’s decision to open up a second front on his target market and launch a store on eBay.
-
Agencies
SEM From A to Z
Nowhere in all of marketing is there a more misunderstood word than “optimization” (as in search engine optimization). The term originated from the practice of modifying HTML on Web pages to increase “crawlability.” But it largely was replaced by “search egnine marketing” as search became more of a marketing and advertising function than a responsibility of tech departments.
-
GNC Launches Dieting Promotion for Prizes
General Nutrition Centers, Inc. has an ideal incentive to reward consumers who stick to their New Year’s resolution of losing weight—cash and prizes totaling $50,000. Beginning Jan. 1, dieters can visit participating GNC stores for an entry form to …
-
Tyson Likely to Settle with SEC for $1.5 million
Tyson Foods is expected to settle with the Securities & Exchange Commission over charges that the company did not properly disclose executive perks. Tyson offered to pay a $1.5 million civil penalty, with former Senior Chairman Don Tyson paying an …
-
Online Gamer Hopes to Save Washington Baseball
The District of Columbia City Council received a proposal from New York-based online gambling company EmpirePoker.com late last week, offering to provide up to $500 million in stadium financing in exchange for stadium naming rights and the right to …
-
Agencies
Amstel Light to Sponsor Freeskiing Tour
Amstel Light, has signed once again to sponsor the U.S. Freeskiing Tour next year. As part of the deal, Amstel Light will have its name as part of the 2005 tour and will be an event title sponsor of the Green Mountain Skiercross Classic at Stowe, VT, …
-
Nicole Miller and Sesame Workshop to Create Children’s Apparel
Nicole Miller and Sesame Workshop have teamed to create a line of children’s wear set to launch next spring. The line, Sesame Street by Nicole Miller, consists of infant and toddler apparel that will feature well-known characters including Zoe, Elmo, …
-
Safeway Boosts Marketing for 2005
Safeway, Inc. will boost its marketing budget for 2005 to build on the growth it eked out in 2004. Safeway has spent the year recovering from the hit it took when United Food & Commercial Workers union members went on a 20-week strike against Safeway’s …
-
Del Taco Names New VP-Marketing
Del Taco has promoted Joe Senger to VP-Marketing. In his new role, Senger will be responsible for brand strategy, advertising, public relations and promotions for the restaurant chain. Senger replaces Randy Lopez, who left the company for personal …