Chief Marketer Staff, Author at Chief Marketer

Dunkin’ Donuts Offers Rechargeable Card

Customers soon won’t be left scrambling for change when their buy a cup of coffee or their favorite treat at Dunkin’ Donuts. Dunkin’ Brands, Inc. has developed a new stored value card to ease consumers’ purchasing experience at Dunkin’ Donuts retail …

Agencies

Fisher-Price Targets Young Cruisers and Their Parents

Fisher-Price and Royal Caribbean International have joined forces to entertain young children and their parents on board as well as via the cruise lines’ mobile marketing tour. Beginning next month, Fisher-Price, which makes infant and preschool toys, …

Agencies

Simon Property Group Hit With Another Lawsuit

Another lawsuit has been filed against Simon Property Group, Inc. over its gift cards. This time, former Gov. Roy Barnes filed a lawsuit on Dec. 8 representing two Georgia shoppers claiming fees and expiration dates on Simon’s Visa Giftcard are illegal, …

Addition of Ditka Grabs Sponsors’ Attention

The addition of NFL Hall-of-Famer and Chicago icon Mike Ditka as a part owner of the Chicago Rush has the Arena Football League team’s corporate sponsorship office phones ringing off the hook. Mike Ditka Rush Spokesperson Mike Alzamora said current …

Agencies

Arby’s Recalls Oven Mitt Premiums

Arby’s has recalled oven mitts sold as premiums in its restaurants, even as its Oven Mitt character stars in a photo contest for the restaurant chain. The mitt premiums—modeled after Arby’s iconic Oven Mitt spokescharacter—were part of a fundraiser for …

Nielsen to Audit Videogame Ads; Expands Liquor Tracking

Nielsen Digital Entertainment will begin measuring ad reach in video games early next year. The sister company to ACNielsen (scanner data) and Nielsen Media Research (TV ratings) will measure the effectiveness of ads embedded in video games. That will …

Agencies

McDonald’s, Sega Sweep Happy Meals

McDonald’s Corp. and Sega of America have teamed up for a Happy Meal promotion and sweepstakes that uses premiums as game pieces. The Dec. 3-27 effort features Sega’s gaming character Sonic The Hedgehog; a Search for the Silver Game sweepstakes seeds …

Stoddart Returning to Leo Burnett USA as President

Leo Burnett USA has named Ford Motor Co.’s manager of marketing communications, Richard Stoddart, as its new president, effective next month. Rich Stoddart He will replace Tom Bernardin, who will replace the retiring Linda Wolf as Leo Burnett …

Agencies

Citi Offers ‘ThankYou’ Program to Shoppers

In the spirit of giving, Citi has expanded its loyalty rewards program giving card members an additional opportunity to earn ThankYou points. Through Citi’s new ThankYou Merchants program, consumers can earn bonus points—an average of five points per …

Agencies

Archway Taps McGonagle, Borman

Fulfillment house Archway Marketing Services has added two veterans to its management team. Borman McGonagle Archway hired Bob McGonagle as VP-North America operations and Bob Borman as VP-games, contests & sweepstakes, both new posts at …