Leo Burnett USA has named Ford Motor Co.’s manager of marketing communications, Richard Stoddart, as its new president, effective next month.
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| Rich Stoddart |
He will replace Tom Bernardin, who will replace the retiring Linda Wolf as Leo Burnett Worldwide chairman and CEO.
Stoddart returns to Burnett after spending the last 10 years at both Ford and sister Publicis Groupe agency Fallon, based in Minneapolis. He started his career with Leo Burnett in 1985 as a media buyer and planner.
“Stoddart is a practitioner of holistic marketing as evidenced by his distinguished track record at Ford,” Bernarden said in a statement. “His holistic communications approach combined with his Burnett pedigree and stellar stint at Fallon made him the obvious choice to lead Leo Burnett USA.”
At Ford, Stoddart was responsible for several high-profile initiatives including the “Ford on Ford” brand campaign, the F-150 launch and the launch of six new vehicles as well as Ford’s “Built For The Road Ahead” campaign in 2005.
Stoddart also led the push into branded entertainment at Ford with the development of several brand integration programs and partnerships including
American Idol,
24,
Extreme Makeover: Home Edition and
American Dreams.
Network
