Chief Marketer Staff, Author at Chief Marketer

Vertis Given $200 Million Credit Line

Vertis Inc. a provider of targeted advertising, media and marketing services, has been given a $200 million, four-year revolving credit agreement.

Mokrynskidirect Names Feyas

Mokrynskdirect has named Judy Feyas brokerage insert media director.

Short Cuts

Banta Corp., the printer, has named David T. Gibbons chairman/CEO of Perrigo Co. …

Letters to the Editor

:

I totally disagree with your assessment of Blockbuster’s “no late fee” policy.

Listline e-Newsletter

Postal, e-mail and telemarketing buyer and inquirer files from Westgate
Resorts are available. There are 3.8 million inquirers on the Westgate
master file and 370,000 vacation package buyers.

Agencies

Mail Stream: A Report on Incoming Direct Mail

Elvis Catalog Presents Gifts from “The King” Snow covers the grounds of Graceland on the front cover of the most recent edition of “The Official Catalog of Elvis Presley Enterprises, Inc.,” inviting enthusiasts to celebrate the holidays with the King of …

Listline e-Newsletter

The British media company EMAP Plc has begun offering a portfolio of
controlled circulation subscription lists in the U.S.

Agencies

Dealers Clear Out 04 Models With Incentives

The clock ticks extra fast in December for automotive manufacturers. It’s a time when the following year’s autos are on the lot, and any current year models begin to stand out like a sore thumb. December, therefore, becomes a crucial month for …

Agencies

Malls Seek Sponsors for Kids’ Clubs

Malls are expanding their kids’ clubs and looking for new partners, raising opportunities for brands to reach young families. Three top mall management firms are beefing up their kids’ clubs and building additional play areas. Simon Properties, General …