Chief Marketer Staff
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Vertis Given $200 Million Credit Line
Vertis Inc. a provider of targeted advertising, media and marketing services, has been given a $200 million, four-year revolving credit agreement.
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Mokrynskidirect Names Feyas
Mokrynskdirect has named Judy Feyas brokerage insert media director.
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Short Cuts
Banta Corp., the printer, has named David T. Gibbons chairman/CEO of Perrigo Co. …
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Letters to the Editor
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I totally disagree with your assessment of Blockbuster’s “no late fee” policy.
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List and Database News
Mailing lists for rent
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Listline e-Newsletter
Postal, e-mail and telemarketing buyer and inquirer files from Westgate
Resorts are available. There are 3.8 million inquirers on the Westgate
master file and 370,000 vacation package buyers. -
Agencies
Mail Stream: A Report on Incoming Direct Mail
Elvis Catalog Presents Gifts from “The King” Snow covers the grounds of Graceland on the front cover of the most recent edition of “The Official Catalog of Elvis Presley Enterprises, Inc.,” inviting enthusiasts to celebrate the holidays with the King of …
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Listline e-Newsletter
The British media company EMAP Plc has begun offering a portfolio of
controlled circulation subscription lists in the U.S. -
Agencies
Dealers Clear Out 04 Models With Incentives
The clock ticks extra fast in December for automotive manufacturers. It’s a time when the following year’s autos are on the lot, and any current year models begin to stand out like a sore thumb. December, therefore, becomes a crucial month for …
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Agencies
Malls Seek Sponsors for Kids’ Clubs
Malls are expanding their kids’ clubs and looking for new partners, raising opportunities for brands to reach young families. Three top mall management firms are beefing up their kids’ clubs and building additional play areas. Simon Properties, General …