Chief Marketer Staff
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Agencies
Direct Mail: Saluting a Hero
Great account management is the key to great direct mail creative
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Agencies
National Impact
Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks
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The Idea Makers
PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product
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Agencies
Q&A: Damage Control
MARC FEIN Senior VP programming/production, Outdoor Life Network, Stamford, CT It is a shame that last year’s Super Bowl stunt has forced us to lose some
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Agencies
Financial Services: Making Change
CRM and an enterprisewide database enable MainSource
to shift its focus to serving multiple customer needs -
Mothers of Reinvention
I’ll share at least one of my New Year’s resolutions with you: I want to make each issue of PROMO a better Now don’t get me wrong I’m proud of the hard
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Agencies
Crowd Control
When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,
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Xtra
Excerpts from our e-newsletter 12/15 PepsiCo will buy out General Mills’ share of their Snack Ventures Europe joint venture for $750 million. General