Chief Marketer Staff, Author at Chief Marketer

InfoUSA 2004 Revenue Up 11%

InfoUSA posted revenue of $344.9 million for the fiscal year ended Dec. 31, 2004, up 11% from the $311.3 million reported in 2003.

Vertis Acquires Elite Lettershop

Vertis has acquired Elite Mailing and Fulfillment Services Inc., a full-service lettershop and mail presorting facility based in Bellmawr, NJ.

First Quarter Revenue Up 15.8% for Advo

Advo Inc. posted revenue for its first fiscal quarter ended Dec. 25, 2004 of $350.1 million, increasing $47.7 million, or 15.8%, over the prior year quarter.

Iowa DMV Tests Insert Program

The Iowa Motor Vehicle Division plans to test an insert program in March.

Tide Uses Web to Promote New Detergent

(Promo) Procter & Gamble will launch its newest version of Tide laundry detergent with a heavy advertising and promotional campaign and a tie-in with The Alliance to Save Energy.

Product News

Unica Corporation, Waltham, MA, has introduced several enhancements to its Affinium suite of software products

Pepsi, iTunes Double Music Promotion In New Offer

Pepsi-Cola Co. is renewing its under-the-cap promo, doubling its 2004 offer with 200 million free songs, and introducing the chance to win Apple iPod minis though a sweepstakes. The promotion, open to consumers 13 and older, offers a one-in-three shot …

Agencies

Snapple Readies Promos in “Return the Favor” Campaign

Snapple is breaking with tradition by kicking off an integrated marketing campaign during the chilly winter months. Snapple readies sampling and events as part of a major integrated campaign The beverage maker brought back the “Snapple Lady” earlier …

P&G Extends Tide

Procter & Gamble will launch its newest version of Tide laundry detergent with a heavy advertising and promotional campaign and a tie-in with The Alliance to Save Energy. P&G has 1 million samples ready Tide Coldwater—designed for washing in cold …