Author

Chief Marketer Staff

  • Brands on Break: Reapply Often

    You can track the UV index, and the SPF getting swabbed from beach to poolside. You can even estimate the calories consumed times the number of light

  • Agencies

    An Insert Media Primer

    For 2005, more than a billion insert media placements are available in package shipments, blow-ins, bind-ins, co-ops, shared mail, and even envelope advertising.

  • Agencies

    A Feel for the Neighborhood

    Procter & Gamble wanted to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

  • Agencies

    Data In or Data Out?

    Database management is a complex process that can make or break a marketing program. Some companies handle database management in-house, and others have

  • Agencies

    BENCHMARK 2005 MARKETING

    Thomas Jefferson declared that information is the currency of democracy. More recently, U.S. general Gordon Sullivan said, Information is the currency

  • Music Premiums Top Charts

    Chalk it up to a music industry desperate for new revenue; credit the disenchantment of teens with mainstream media; or tie it in with the cultural hug

  • Agencies

    The New Advertising-DM Connection

    In advertising and marketing circles, a divide always has existed between image advertisers and direct marketers. The methods they use to increase market

  • DoubleClick Enhances Internet Ad Targeting

    DoubleClick Inc. has expanded its Internet targeting selects for Nielsen Designated Market Areas (DMA) and bandwidth for online advertising promotions, in addition to offering enhanced targeting selects for countries, postal codes and telephone area codes.

  • Orbit Drop Acquires DRTV Agency

    Orbit Drop Inc. a Dallas based retailer and drop-off service for customers of EBay Inc., has acquired Success Direct TV LLC, a direct response TV marketing agency based in Aurora, CO, for undisclosed terms.

  • Revenues and Dividend Payment Increase at Harte-Hanks

    Harte-Hanks Inc., based in San Antonio, TX, has reported $277.5 million in fourth quarter revenues, reflecting an 8.5 increase from the $255.7 million in revenues reported for the same quarter in 2003.