Chief Marketer Staff, Author at Chief Marketer

Music Premiums Top Charts

Chalk it up to a music industry desperate for new revenue; credit the disenchantment of teens with mainstream media; or tie it in with the cultural hug

A Feel for the Neighborhood

PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

Agencies

McHugh Reintroduces Postal Reform

Mailing industry groups were generally pleased that Rep. John McHugh reintroduced his stalled postal reform bill at the opening session of the 109th Congress

Walter Karl Inc. now manages the National Association of Counties’ list,
which names the 60,000 county government officials who are association
members. Sources include direct response, attendees and directories.

MTA Names Civic and Octagon to Sell Sponsorship Rights

The Metropolitan Transportation Authority in New York has selected a joint venture of Civic Entertainment Group and Octagon Worldwide to sell the sponsorship rights for brands to promote their goods and services on many of the city’s properties, …

Miller Hires Former Leo Burnett President to Head Marketing

Marketing guru Bob Brennan, the former president of Leo Burnett, has been named director of marketing for SABMiller’s Miller Brewing Co. effective yesterday. Brennan replaces Steve Buerger who left in December and took a post with Time Warner. Brennan …

Furlong, Palumbo Out at DVC

DVC Worldwide shook up its top management with the late-January departures of President-COO Sue Furlong and DVCx President John Palumbo. Sue Furlong Mike Zeman has been named chairman of DVC Worldwide. Zeman is an executive with DVC owner Lake …

P&G Powers Up with $57 Billion Gillette Purchase

Procter & Gamble extends its personal-care portfolio and its trade-marketing muscle with its $57 billion purchase of The Gillette Co. Gillette’s flagship shaving business and its Oral-B, Duracell and Braun appliance brands complement P&G’s health and …

Agencies

The Apprentice Generates Top Interest in Burger King Promo

Last week’s transformation of Burger King Corp’s Web site into an interactive burger-building challenge with ties to The Apprentice has generated more than 270,000 hits so far to the site, one of company’s the larger traffic generating promotions. Of …

Quit-Smoking Product Becomes NASCAR Team Sponsor

NASCAR went smoke free when Nextel took over as title sponsor of stock-car racing’s top series in 2004, after R.J. Reynolds dropped its sponsorship of the Winston Cup. In 2005, the sport will get its first quit-smoking product as a sponsor. …