Chief Marketer Staff, Author at Chief Marketer

Corporate Incentive Trends 2004

(Corporate Meetings & Incentives)—The profile of the typical incentive program goes something like this: A 12-month campaign, designed to increase sales across the board, has as its reward a group travel program to a domestic destination, probably Florida, Hawaii, or California. The CEO selected the destination, and an in-house team handled the logistics. Just over 200 employees qualified for the trip, and per-qualifier spending topped $2,650.

Omnicom Buys Into Indian Shop

Omnicom Group’s Indian agency Mudra has bought a majority share in the country’s biggest promotion shop, Kidstuff Promotions, New Delhi. Pankaj Wadhwa Mudra bought a 74% share in the agency, whose top clients are Unilever, Pepsi and Intel. Kidstuff …

Agencies

Mattel to Release Lindsay Lohan Doll

Lindsay Lohan is coming to a doll near you. The Mean Girls star has become the latest face in the fall My Scene Goes Hollywood line. The doll, which will feature Lohen’s likeness, will wear a beige dress and a faux fur-trimmed coat ideal for a …

Agencies

Musicland Web Site Rewards Bad Dates With Gift Cards

A bad date just might pay off through a new sweepstakes offered by Crankycupid.com, a Web site that rewards love-scorned consumers with free gift cards. Cranky Cupid readies his arrow to strike down-on their luck in love consumers Cranky, the …

Agencies

Coinstar Turns Loose Change into Gift Cards

Taking that jar of loose coins to the local market to drop into a self-service coin-counting machine will soon get a little more interesting. Instead of getting a receipt to take to the cashier to get cash, a gift card can be requested instead. The Coin …

Agencies

Flag Thrown on Redskins Plan to Build Loyalty with Credit Card

A plan hatched by the Washington Redskins for season ticket holders to use only a co-branded credit card to renew their tickets has been sidelined. The purpose of the reward card, distributed by league sponsor MBNA America Bank, was to build brand …

Orender Succeeding Ackerman at WNBA

Donna Orender has been named to replace Val Ackerman as president of the Woman’s National Basketball Association. The position takes effect in April. Donna Orender Orender is currently senior VP of the PGA Tour, a position she held since 2001. During …

Agencies

Southwest, Movielink Offer Movies On The Go

Customers on the run won’t have to worry about late rental fees, thanks to a new movie downloading service offered by Southwest Airlines and Movielink, a video-on-demand service. Southwest Airlines and Movielink team up for movie download premium …

Agencies

Lifesavers Shapes Flavor Sweeps

Sweeps turns sweets into game pieces Kraft Foods touts Lifesavers’ “true flavor” in a sweepstakes that uses the candy itself as game pieces. The Find the True Flavor Shape sweeps centers on Cherry and Wint O Green Lifesavers: Consumer who find a …

Agencies

Ford Focus Financiers Get A Dell

You know what you get when you buy or lease a Ford Focus and receive either 0% financing or $2,000 cash back? Dude, you get a Dell! Ford is offering a Dell Dimension PC with a flat panel monitor and a printer as an incentive to target first-time car …