Chief Marketer Staff, Author at Chief Marketer

Race for Donors

In raising money for a team of 3,000 scientists working to improve treatments for cancer patients, marketers at Cancer Research UK have what one might

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Strasser Defends Escrow Rate Case Filing

Even though the U.S. Postal Service has generated $143 million in net income to date in fiscal 2005, CFO Richard Strasser defended its request for a $3.1

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SBC Ad Doesn’t Have a Leg to Stand On

When I put more copy in some of my makeovers than my anti-copy readers think I should, they may wonder if I’m just doing it to get their goat and draw

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letters to the editor

WEIGHING IN ON OUTSOURCING How I wish Ray Schultz was correct in his sunny evaluation of overseas telemarketers (Direct Hit, February). I have welcomed

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Engines Step Up Local Search Efforts

While search engine marketing may be a key tool for large companies, there’s still many smaller operations that don’t have an e-commerce site. At the

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It’s All in the Package

I started my direct mail career as a package insert broker. Names Unlimited, a very large firm, picked me because I was the low account executive on the

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The Enron of Privacy?

I forget which privacy scandal it was. But the offending list company invited reporters in, and proudly showed them the heavily locked doors to the computer

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Hotel’s Loyalty Program Pays Off

Stephen Moore’s moment came at Las Vegas’ Treasure Island casino, one of the properties he runs as vice president of loyalty marketing for MGM Mirage.

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Less Is More

E-mail marketing is under siege again, with new moves by spammers clouding the medium’s prospects as a trusted information resource for consumers. Spamhaus,

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Shiny Trinkets

Talk about putting the fear of God into someone. And by the U.S. Postal Service, no less. I recently received a mailing from the nonprofit Food for the