While search engine marketing may be a key tool for large companies, there’s still many smaller operations that don’t have an e-commerce site.
At the Search Engine Strategies (SES) conference in New York earlier this month, Local Launch president Justin Sanger said 60% of small businesses get three-quarters of their business from customers within a 50-mile radius. As a result, they’re severely underrepresented online.
These local outfits comprise most of the 9.8 million U.S. businesses that don’t have a Web presence, and a large portion of the 4 million organizations with
Network
