Chief Marketer Staff
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Agencies
Fruit of the Vine for Sale Online
WINE.COM’S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape
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Agencies
Mission: Fun in the Sun
It was a not-so-covert operation. The plan was to rescue a Yorktown Heights, NY, hotdog truck operator from his business. The mission? Hop on a hot air
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Agencies
Tequila-Branded Music Headlines Summer Tour
Sauza Tequila hopes to expand brand awareness beyond store shelves this summer by reaching its target with some of the liveliest music around. Downloadable
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Agencies
CLARIFICATION
The article Retirement Services Firm Gets Personal (Database Marketing, May 1) neglected to mention that Financial Engines Inc. used Exstream Software’s
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Urban Renewal
Douglas Freeland first heard about Hot Import Nights from a regional colleague at McDonald’s. The first time I went to one, I was amazed at the crowd:
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Ready to Rock and Broker, Too
Ladies and gentlemen, the Nixie Chicks. Nope, that’s not a typo. The three-piece band, led by American List Counsel senior account manager Tom McCulloh,
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HoneyBaked Ham’s E-mail Recipe
IF EVER THERE WAS A MULTICHANnel merchant, it’s the HoneyBaked Ham Co. The venerable firm sells home-style food through catalogs and over 300 retail outlets,
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Agencies
Try Personalization It Works
IT’S GOOD NEWS FOR THE NONprofit sector that the U.S. Postal Service’s effort to restrict charities’ use of the Standard Mail rate for personalized marketing
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Agencies
Oodle Helps Buyers Search Local Ads
TWO TRENDS ONLINE SHOPPING and local search come together in Oodle.com, which aggregates local classified ad listings across a number of categories and