Chief Marketer Staff, Author at Chief Marketer

P&G Halts Body Spray Ads to Children Following CARU Investigation

Procter & Gamble has agreed to stop advertising its Secret brand Sparkly Body Spray to children under age 12 following an investigation by the Children’s Advertising Review Unit (CARU) into a related sweepstakes promotion and other advertising for the spray.

AMC Offers Refund for Cinderella Man

Executives at AMC Theaters are so confident consumers will enjoy the latest Russell Crowe’s flick, Cinderella Man, the theater chain is offering moviegoers a money-back guarantee if they don’t like what they see. In a new spin on promotion, AMC Theaters …

Agencies

McDonald’s, Sony Serve Up PlayStation with Big Mac

McDonald’s Corp. this week breaks an instant-win game for Big Mac, giving away Sony PlayStation Portable systems. The system, nicknamed PSP, plays videogames, movies and music. Codes on Big Mac and fry boxes send players online to see if they win a …

Agencies

Newcastle Brown Ale Dangles Entertainment and Shopping in Sweeps

Newcastle Brown Ale is out with a sweepstakes offering up a home entertainment system and a Beverly Hills shopping spree. The Best of Both Words sweeps, which begins Aug. 15 and ends Oct. 31, is being touted via in-store P-O-P and at NewcastleBrown.com. …

Roadway Express Brings Negro Leagues Exhibit to Clients

Trucking company Roadway Express is bringing baseball history on the road this season with a mobile version of the Negro Leagues Baseball Museum, and is using the campaign as a tool to drive its B-to-B logistics business and activate sponsorships of the …

Ford Putting BP Gas Caps On All New Autos

Ford Motor Co. is putting gas caps branded with the BP logo on all 2006 cars, pickups and SUVs sold in the U.S., marking the first time one of the Big Three automakers recommended a specific energy brand’s fuel. Nearly 3 million Ford products in the …

Agencies

Nextel, Sunoco and Motorola Partner for NASCAR Sweeps

Nextel Communications, Inc. is partnering with Sunoco and Motorola for a sweepstakes that will award a grand prize $250,000 and a full tank of gasoline to one consumer who correctly forecasts the 2005 NASCAR Nextel Cup Series Champion. Consumers can …

News Briefs

BUILD-A-BEAR WORKSHOP: will bring its traveling store to Detroit for next week’s Major League Baseball All-Star Game and the John Hancock All-Star FanFest. In addition to the mobile tour, Build-A-Bear Workshop mascot Bearemy will help kids from …

Agencies

HSN, Dreyers/Edy’s Serve Up Birthday Celebration

HSN, formerly the Home Shopping Network, is celebrating its 28th birthday with the sweet treat of ice cream as part of a new month-long promotion with Dreyers Grand Ice Cream, Inc. Consumer who tune in to HSN can walk away with free ice cream Starting …

Agencies

Frist Urges Pharma Firms to Restrict D-to-C Advertising

Senate Majority Leader Bill Frist (R-TN) has called on pharmaceutical marketers to restrict their direct-to-consumer advertising for new drugs.