Chief Marketer Staff
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List and Database News
Onvia Government Contacts Masterfile MeritDirect has launched this new compiled file of 411,000 public sector officials at all levels of government. Onvia helps businesses government contracts at the federal, state, local and educational levels by …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Brookstone Hard to Find Tools Waves the Flag A recent catalog from Brookstone Hard to Find Tools prepared shoppers for the Fourth of July holiday with plenty of patriotic symbols as well as an assortment of outdoor furniture and tools. The front cover …
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Agencies
Case History: Mediabistro Parties On with Newsletter
Call it a one-stop-shop for content professionals. Or call it a place for people to seek new jobs or sign up for a class while perusing the latest media news. Call it anything you want—but call mediabistro.com successful.
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Agencies
Case History: Real Estate Merger Could Lead to Newsletter Growth
Chris Carmen fell into the e-newsletter business. But he’s not looking to get out of it any time soon. Carmen, who owns Carmen Commercial Real Estate, began collecting e-mail addresses in 1995 for his customer database.
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Agencies
Develop Newsletter Article Ideas Like a Pro
“But what do I write about?” is a question that keeps many a newsletter editor awake at night. It’s time to start getting a good night’s sleep instead. How? Stop reinventing the wheel.
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Agencies
E-Zines Are Hot, Research Shows
E-mail newsletters have arrived. Over half of all chief marketing officers plan to publish one this year. And that’s only one of several finding that points to an impending e-zine boom, says Silverpop CEO Bill Nussey.
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Agencies
How to Get Your E-Zine Delivered
Here are some steps marketers can take to improve e-mail newsletter deliverability, and increase open rates and response rates.
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Listline e-Newsletter 07/05/05
Direct Media Inc. has been retained to manage the list portfolio of
Emmis Publishing Co. In addition to the Emmis Publishing Master File
containing 442,249 regional magazine subscribers, the appointment
includes individual subscription lists for Texas Monthly, Los Angeles
Magazine, Atlanta Magazine, Indianapolis Monthly and Cincinnati
Magazine. -
Back Leaves Arc for CEO Post
Brad Back is leaving Arc Worldwide to take the helm of Chicago branding and design shop MLR Design. Brad Back Back has been Arc’s global point person for all P&G work since the agency restructured its account-services staff late last year. As executive …