* Emmis Publishing
* Frank Cawood & Associates
* Western Schools Nursing Course Buyers
* Synthesis.net
* Call for Less
* Generation Y Women’s Clothing
* Uno Alla Volta
* Cowboys and Indians
LISTS UNDER NEW MANAGEMENT
Emmis Publishing
Direct Media Inc. has been retained to manage the list portfolio of Emmis Publishing Co. In addition to the Emmis Publishing Master File containing 442,249 regional magazine subscribers, the appointment includes individual subscription lists for Texas Monthly, Los Angeles Magazine, Atlanta Magazine, Indianapolis Monthly and Cincinnati Magazine. The average household income of Emmis’ subscribers is $228,000; average age 49. ALC Data Management formerly managed these files.
Selections: Hotlines, recency, source, gender, renewals, paid, state/SCF/ZIP
Price: $90/M (master file)
Contact: Direct Media Inc., John Briley at 203-532-3770 or [email protected] and Justine Marino at 203-532-3737 or [email protected]
Frank Cawood & Associates
Lake Group Media Inc. has been appointed to manage Frank Cawood & Associates’ list portfolio. These properties include a master file with more than 1.4 million book buyers. Separate files with the computer, consumer information, health-related, quilting and woodworking book buyers are available as well. A new gardening book buyers list and an enhanced master file are being launched. ALC Data Management was the prior list manager.
Selections: Hotlines, multibuyers, source, gender, state/SCF/ZIP
Price: $100/M (master file)
Contact: Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
Western Schools Nursing Course Buyers
Rubin Response Management Services Inc. has assumed management of the Western Schools Nursing Course Buyers list. Those listed responded to direct mail offers for home study courses. The file contains 224,611 buyers from last 24 months and 136,707 buyers from the last 12 months, among other segments. Ninety percent of these buyers are women. Innovative List Marketing was the prior list manager.
Selections: Nursing specialty, license type, state/SCF/ZIP
Price: $110/M (last-12-month buyers)
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
NEW LISTS
Synthesis.net
A list of 148,770 registered users of the Syntheis.net Web site has been released. This site has thousands of Web pages featuring concert critiques, CD and product reviews, MP3 downloads and other types of movie, music and technology information. The unit of sale was $15.
Selections: Gender, state/SCF/ZIP
Price: $120/M
Contact: Statlistics, Paul Cabiati at 203-778-8700, ext. 137 or [email protected]
Call for Less
Small business owners and entrepreneurs who recently switched telephone companies seeking to save money are identified on Call for Less, a list with 360,000 last-12-month buyers. These men and women work for companies with 19 or fewer employees. Postal and telephone segments are offered. Telemarketing is the source.
Selections: Monthly/quarterly hotlines, fax numbers, gender, state/SCF/ZIP
Price: $75/M (postal file); $150/M (telemarketing file)
Contact: List Services Corp., Jeri Martin at 203-791-4162 or [email protected]
Generation Y Women’s Clothing
Young women born since 1978 who tend to shop at trendy retail stores such as Joyce Leslie, Hot Topix, Rave and Deb have been assembled on the Generation Y Women’s Clothing list. More than 617,000 names are available. The average unit of sale was $80 for mail order, space advertising and Internet purchases.
Selections: Hotlines, title, product, telephone numbers, gender, county, state/SCF/ZIP
Price: $70/M
Contact: Contact: Charles Moore Associates, Lisa Clattenburg at 215-355-6084 or [email protected]
Uno Alla Volta
Various segments including 24,128 buyers from the last 12 months are named on Uno Alla Volta catalog file. These customers are generally 45 to 65 with incomes in excess of $75,000. The average order for general merchandise was $165.
Selections: Gender, hotlines, state/SCF/ZIP
Price: $130/M (last-12-month buyers)
Contact: Mokrynskidirect, Wendy Udell at 201-487-8181, ext. 627 or [email protected]
SPECIALS!
Cowboys and Indians
One select will be given free for test orders of the Cowboys and Indians magazine list until July 31. Some 80,000 names are offered. Contact ALC Data Management, Jeff Marchant at 609-580-2910 or [email protected]
Network
