Chief Marketer Staff

• J. Crew Cues In-Store Music

  Apparel retailer J. Crew has tapped DMX Music for in-store music programming in 250 J. Crew stores. Los Angeles-based DMX will create a customized soundtrack with music and marketing content for J. Crew’s 200 U.S. stores and 50 stores overseas. DMX …

• Coca-Cola Launches New POWERade Flavor

  Coca-Cola is giving consumers a new option when it comes to beverages. This month, the company is rolling out POWERade Option, a new low-calorie, low carbohydrate sports drink. The sports drink includes similar levels of electrolytes and …

• Agencies

  KFC, Raymond’s Roberts Team For Sweepstakes

  KFC is getting a little boost from actress Doris Roberts to help bring families together at dinnertime. The QSR has tapped Roberts, who starred as Marie in the CBS hit Everybody Loves Raymond, to help families create their own new dinner traditions as …

• Draft Taps 141’s Moser

  Draft Chicago has hired Laura Moser as VP-account director, a new post overseeing retail marketing work for a number of clients. Moser had been group management supervisor at 141 Worldwide, Chicago, handling work for Kraft Foods. She joined Draft on …

• News Briefs

  MARKETING DRIVE WORLDWIDE: Wilton, CT, has opened an office in Rogers, AR, near Bentonville, under the direction of Russell “Rusty” Brock, who joins Marketing Drive as general manager-business development. Brock had been senior VP-general manager of …

• WNBA Taking Over Mohegan Sun

  The WNBA and its sponsors will take over the Mohegan Sun Riverview Rooftop on July 9 with a pre-All-Star Game interactive basketball festival. The WNBA All-Star Summer Jam will give fans access to the league’s top players during the free event, which …

• RedEnvelope to Delay 10-K Filing

  RedEnvelope Inc. will delay filing its annual report on Form 10-K for the fiscal year ended April 3 in order to complete a review of a $2.2 million accounts payable liability it believes to be overstated.

• Classified Ventures Acquires HomeGain

  Classified Ventures, an online advertising joint venture among six newspaper publishers, has acquired HomeGain Inc., an online real estate marketplace.

• Indian Web Users to Reach 100 million by 2008

  The number of Internet users in India is expected to grow from 25 million currently to 100 million by 2007-08, said the Internet and Online Association of India.

• Canada to Fund Another Year of Privacy Research

  The Canadian Privacy Commissioner has earmarked $200,000 to fund another year of research into the field.