Chief Marketer Staff

• McDonald’s Seeks Hipper Uniforms

  Hoping for a fresher, trendier look, McDonald’s Corp. is looking to upgrade its staff uniforms to reflect a more contemporary style that acknowledges the QSR’s space in the fashion industry. “We want to have the crew uniforms reflect more of the “i’m …

• Agencies

  Papa John’s Celebrates 3,000th Restaurant Opening With Giveaways

  Papa John’s International, Inc. is giving away its secret ingredients and its signature pizza as part of a promotion touting the opening of its 3,000th restaurant. To start the festivities, Papa John’s President/CEO Nigel Travis and Founder/Chairman …

• Agencies

  Taco Bell Offers $1 Million to Play Ball at MLB All-Star Game

  One fan at today’s Major League Baseball All-Star Game in Detroit, MI, will get the chance to win $1 million in a Taco Bell promotion. The promotion, run for the second year in a row at the game, offers up the challenge for one fan (randomly chosen) to …

• Mail Stream: A Report on Incoming Direct Mail

  MacKenzie-Childs Serves Up Ceramics for Summer The Summer 2005 edition of the MacKenzie-Childs catalog offers the company’s unique brand of handcrafted ceramic ware, hand-painted furniture and colorful glass and enamelware, designed for uses “From …

• Listline e-Newsletter 07/11/05

  Names and Addresses Inc. is the new manager of the Woodworker’s Supply
  file. This list of 116,706 24-month buyers are amateur woodworkers who
  have purchased items such as machinery and tools.

• Letter to the Editor

  RE: GM Revs Up Employee Discount Plan, Xtra July 6 General Motors “employee discounts program” is a thinly veiled decision to begin the late summer/fall mark downs now to clear out backlogged product from GMs retailer showrooms. GM executives may have …

• News Briefs

  DVC WORLDWIDE: Morristown, NJ, hired Courtney Mulligan as account supervisor and Lina Allocca as account executive, both new posts on the promotion agency’s p.r. staff. Mulligan handles p.r. for DVC clients Kraft Foods and Georgia-Pacific; she had been …

• Outsourced Customer Service, Yes…but Marketing?

  In these lean, mean times, companies have come to outsource numerous functions, from accounting to customer service. But except for advertising services, marketing functions have stayed inhouse…at least until now.

• Maybe I Don’t Know Jack

  If you live in the New York City area, you’re probably aware that oldies station WCBS-FM changed format several weeks ago and is now Jack-FM. The local media have picked up on the station’s new so-called random format

• Agencies

  Using All Your Channels…Including Your Catalog

  In our virtual world of extensive technology and telecommunication channels, streamlined to make communicating crystal clear, what’s the missing link in reopening and retaining the channels with the customer? Answer: creativity in communication with the …