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Chief Marketer Staff

  • Agencies

    Lessons From Yahoo in Database Marketing

    Granted, it was an out-and-out sales pitch for Yahoo. But Usama Fayyad, chief data officer for the online giant, awed database professionals with the statistics he presented this week.

  • Agencies

    Letters to the Editor

    Someone with an Indian accent answers the phone, and says, “Thank you for calling SBC DSL service, my name is Joe, how can I help you?” Now I have many friends and associates in this country of Indian descent and I have NEVER met one named Joe, Tom, Bill or Ted.

  • Agencies

    The CRM Cynic: Bernie Ebbers Owes Me $62

    Now that Bernie Ebbers has drawn a 25-year sentence, I can report that I, too, was victimized by Worldcom. It started early in 2002 when my wife and I switched our landline service to MCI/Worldcom.

  • Dr Pepper Gives Away a Mini Cooper a Day

    Dr Pepper is in the midst of giving away one Mini-Cooper convertible a day in an under-the-cap promo to boost summer sales and to encourage trial of its new Cherry Vanilla Dr Pepper. Dr Pepper revs up a Mini-Cooper giveaway Game codes can be found …

  • Kmart Promotes Whitsett to Top Merchandising Post

    Kmart promoted Peter Whitsett to senior VP-merchandising officer this week, a new post overseeing all merchandise categories for Kmart’s 1,479 stores. Whitsett had been senior VP-general merchandise manager overseeing Kmart’s hard goods, food and …

  • IWCO Direct Acquires Fala Assets

    IWCO Direct, a direct mail services firm, has acquired the operating assets of Fala Direct Marketing Inc.

  • Liquidity Services Acquires Wholesale411

    Liquidity Services Inc., an online services provider for wholesalers, has acquired search engine Wholesale411 for an undisclosed sum.

  • Maktoob.com Acquires Arabic Site Strategiy.com

    Maktoob.com, an Arabic-language online destination, has acquired Strategiy.com, a Middle Eastern Web site for the marketing, advertising and media professionals.

  • Zunch Acquires SalemGlobal Internet, Opens NY Office

    Zunch Communications Inc. has acquired online services firm SalemGlobal Internet and opened a New York office.

  • Appleseed’s to Acquire The Tog Shop

    Cataloger and retailer Appleseed’s has signed a definitive agreement to acquire the brand name and customer list of rival cataloger The Tog Shop.