Chief Marketer Staff

• Office Depot, Seeing Success, Ups Stake in NASCAR Sponsorship

  Office Depot has upped the ante on its sponsorship of NASCAR Nextel Cup driver Carl Edward’s No. 99 Ford starting in the 2006 season. Carl Edwards In January, the office supply retailer announced it would be the “Official Office Products Partner of …

• Candie’s, Kohl’s Launch Duff Campaign, Sweeps

  Candie’s is kicking off a multi-media partnership featuring Hilary Duff for its new junior brand at Kohl’s stores. The campaign will launch July 18 with a commercial starring Duff as a mysterious shopper who pulls into a Kohl’s store and jumps out of a …

• SpongeBob, Dora Hit Supermarkets

  Nickelodeon is bringing SpongeBob SquarePants and other brand pals to supermarkets near you under a new licensing deal with Grimmway Farms, Inc. to feature Nickelodeon characters on fruits and vegetable packages. SpongeBob SquarePants adds star power …

• News Briefs

  SONY COMPUTER ENTERTAINMENT AMERICA: will roll out the PlayStation Patrol, a 40-foot-long vehicle featuring 12 PlayStation 2 interactive kiosks and eight PlayStation portable kiosks to the Chicago, IL, area this week. The vehicle will include the latest …

• Listline e-Newsletter 07/14/05

  Listdata has been awarded management of this 167,000-name universe of
  creative opportunity seekers. These individuals responded to a card deck
  or space ad offering assistance in registering a new product, idea or
  invention.

• Agencies

  Are Online Comparison Shoppers Influenced by Brand?

  Do online shoppers ignore brand value when comparison shopping? Some do and some doing, according to Dr. Usama Fayyad, chief data officer of Yahoo

• Agencies

  Case History: QWest Goes Solo with Multi-Channel Upgrade

  Pundits say that multi-channel marketing requires enterprise-wide solutions. But QWest started with only one channel, telemarketing, when it implemented a new lead management system three years ago.

• Agencies

  Web Sites Boost Customer loyalty

  What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure of Web success?

• Agencies

  How Hotels Kill Business Traveler Loyalty with Overcharges

  USA Today’s Gary Stoller writes that “business travelers may be overpaying for their hotel rooms by a half-billion dollars a year, the result of mistakes in billing.” Hard to believe? Yes, but there it is, in two separate studies.

• Agencies

  Data Debris

  Senior marketers executives may want accountability in their advertising. But they don’t feel that they know how to get it. Those are among the findings of a new survey by Marketing Management Analytics, the Association of National Advertisers and Forrester Research.