Chief Marketer Staff

• Traffix: Hot Rocket Acquisition Paced Revenue Growth

  Traffix Inc. reported net income of $700,000 for the second quarter, up from $665,000 last year.

• CC Marketers Send Out 1.4 Billion Offers, Response Dips

  Credit card marketers sent out a record 1.4 billion direct mail offers during the first quarter, up 11% over last year, according to Synovate.

• Live from the MeritDirect Co-Op: Put Faith in Customer Service

  When it comes to customer service, Mike Faith, founder/CEO of San Francisco-based Headsets.com, is a zealot. He has to be: Faith’s name, e-mail, and direct telephone line are included with each customer order so that customers can contact him with any problems or questions.

• Live from the MeritDirect Co-Op: Libey Says…

  White Plains, NY–Not even the hotel fire alarm could stop Don Libey from analyzing the major issues of the day and prognosticating regarding what’s ahead during his keynote address at the Sixth Annual MeritDirect Business Mailer’s Co-op and Interactive Marketing Conference here on July 14.

• List and Database News

  Catholic Donors to Christian Appalachian Project Within the past six months, 40,676 direct-mail-sold people have donated $5 to this charity. Selections: Gender, state/SCF/ZIP Price: $100/M Contact: RMI Direct Marketing Inc., 203-825-4634 FAO Schwarz …

• Listline e-Newsletter 07/15/05

  Reader’s Digest Assocation Inc. has appointed ALC Data Management to
  oversee its lists of Spanish language subscribers and Hispanic
  subscribers to the English language edition of Reader’s Digest magazine.
  The Reader’s Digest Selecciones file identifies 288,000 Spanish language
  subscribers.

• Agencies

  Mind Your C’s and D’s

  When I was a child my mother always used to tell me to mind my P’s and Q’s. Now I’m constantly telling my clients to mind their C’s and D’s—their Cues and Drivers.

• New York Passes Law Allowing Direct Shipment of Wine

  New York State has passed a law allowing direct interstate shipment of wine into the state, following a May U.S. Supreme Court ruling which struck down a law that barring out-of-state wine shipments

• CGI to Acquire Babytobee.com

  CGI Holding Corp. has announced plans to merge with Morex Marketing Group, LLC, the parent company of Babytobee.com

• Michigan AG Warns of Telemarketing Scam

  Attorney General Mike Cox warned consumers on Thursday about telemarketers targeting residents by offering Wal- Mart vouchers as part of a fraud scheme