* Reader’s Digest
* National Journal
* Tiger Haven
* Disney Kids
* SWANKs
* U.S. Donor Connection
* Top Trader Stock and Options Course
* National Telephone Billing Statements
LISTS UNDER NEW MANAGEMENT
Reader’s Digest
Reader’s Digest Assocation Inc. has appointed ALC Data Management to oversee its lists of Spanish language subscribers and Hispanic subscribers to the English language edition of Reader’s Digest magazine. The Reader’s Digest Selecciones file identifies 288,000 Spanish language subscribers. The Hispanic subscribers segment are one of several ethnic segments identified with Experian’s InSource overlay data, including one with 35,000 subscribers in Puerto Rico. The previous list manager was 21st Century Marketing.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $95/M to $110/M
Contact: ALC Data Management, Susan Packard at 609-580-2785 or [email protected]
National Journal
Statlistics has been appointed to manage the list portfolio of National Journal Group Inc. The appointment includes National Journal magazine (3,406 subscribers), Government Executive Magazine (65,261 subscribers), the Homeland Security and Defense Managers from Government Executive (39,622 subscribers), in addition to the Washington DC Movers and Shakers master file; and Almanac of American Politics lists. Greatlists.com was the former list manager.
Selections: Job function, government agencies, purchasing influence/volume, employee rank, gender, state/SCF/ZIP
Sample usage: C&H Distributors, Center for Management Research, EEI Communications Graphics Press Seminars, IQPC, John Wiley & Sons Inc., K-Log Inc., Learning Tree International, Management Concepts Inc., Oracle Corp., Thompson Publishing Group, Walden University (Government Executive)
Price: $450 (entire National Journal file); $125/M to $150/M (other files)
Contact: Statlistics, Isabel Arvoy at 203-778-8700, ext. 117 or [email protected]
Tiger Haven
Names in the News Inc. has been named list manager by Tiger Haven Inc., a no-kill shelter for tigers and lions. There are 39,124 donors from the last 12 months available, in addition to 18- and 24-month donors. This nonprofit organization provides veterinary services and a sanctuary for mistreated animals to live out their lives. Direct mail is the source. The prior manager was Omega List Co.
Selections: Gender, state/SCF/ZIP
Sample usage: African Wildlife Foundation, Alley Cats Allies, Defenders of Wildlife, Farm Sanctuary, Friends of the Earth, Greenpeace Inc., Natural Resources Defense Council, Primarily Primates, Sierra Club, Jane Goodall Institute, Tiger Creek, Wildlife Waystation.
Price: List exchanges only
Contact: Names in the News Inc., Katinka Partridge at 415-989-3350 or [email protected]
NEW LISTS
Disney Kids
Children’s books buyers and subscribers are named on the Disney Kids list. Since these products were purchased in the child’s name the file is addressed to the family of the specific child. This universe of more than 3.3 million names is available only for family and children-related offers. Direct mail is the source. No telemarketing is allowed.
Selections: Adult age, children’s age ranges, adult/child gender, credit card, homeowner, household income, lifestyle, mail order buyers, recency, state/SCF/ZIP
Price: $100/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or [email protected]
SWANKs
A list with more than 2.7 million names has been introduced that identifies SWANKs, single women who are affluent with no kids. This file was built with data from professional directories, credit card behavior information, public records, census information, mail order buyer and donor data.
Selections: Monthly hotline, purchase type, gender, income, age, ethnicity, state/SCF/ZIP
Price: $85/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]
U.S. Donor Connection
More than 12 million men and women who made multiple donations within the last 12 months to health and environmental causes are named on the U.S. Donor Connection file. These individuals are on average 50 with $55,000 income. Direct mail and surveys are the sources.
Selections: Monthly/quarterly hotlines, gender, telephone numbers, homeowner, ethnicity, age, income, credit card, presence of child, book reader, animal lover, state/SCF/ZIP
Price: $45/M
Contact: Response Media Products Inc., Kara Quander at 770-936-6248 or [email protected]
Top Trader Stock and Options Course
Personal Wealth Foundation has released a list of investors who purchased the Top Trader Course to learn about trading investment options and stocks. The introductory count from the second quarter is 3,264. The unit of sale was $50, generated by direct mail.
Selections: state/SCF
Price: $175/M
Contact: Macromark Inc., Mary Ellen Meyer at 845-230-6324 or [email protected]
NEW INSERT MEDIA
National Telephone Billing Statements
Telephone customers in C and D counties–small and rural markets–are the audience for the National Telephone Billing Statements Program. More than 4.8 million statements will be mailed annually via first class postage. This audience has an average age of 43 and a $43,000 average household income. Inserts must be between 3-1/2 by 6 inches and 3-1/2 by 8 inches. Inquiries for inserts weighing more than .12 ounce will be considered.
Price: $55/M
Contact: Singer Direct Inc., Jeff Holland at 914-472-7100, ext. 105 or [email protected]
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