Chief Marketer Staff

• Agencies

  IBM to Acquire Unica for $480 Million

  IBM will acquire Unica, a marketing software developer, for about $480 million.

• Agencies

  Data Services Inc. Names Bridges to International Post

  Data Services Inc., a database marketing services company, has named Mark bridges senior director, international sales and business development.

• Agencies

  Octagon Hires Two to Expand Event/Hospitality Services

  Sports and entertainment marketing agency, Octagon, has hired two industry veterans to expand its events and hospitality services

• Agencies

  Jamba Juice CMO on the Brands First Professional Sports Partnership

  Jamba Juice has launched its first professional sports league relationship, choosing the Women’s National Basketball Association to move forward its strategy to tie its brand to fitness and healthy nutrition

• Agencies

  Q&A: BlueHornet’s Susan Tull on E-mail Creative

  E-mail creative is often considered an afterthought: Take what works on the Website, tweak it a bit for the inbox, and hit the

• Email

  E-mail Service Providers: How to Distinguish the Exceptional from the Standard

  Fortunately there is an important aspect of e-mail software that marketers can zero in on when evaluating service providers. It

• Better Marketing Through the iPad?

  How can marketers use the iPad to engage with customers in new, effective ways? That’s a question occupying many marketing leaders.

• The Importance of Being Influential

  Many organizations, and the individuals in them, are finding themselves in a world that may not resemble anything they ever imagined. As a result, they need to cultivate a new skill set: influence skills.

• Agencies

  BDA Hires COO

  Branded merchandise agency Bensussen Deutsch & Associates, Inc. has hired John Rostas as COO

• Agencies

  P&I Postscript-Kwikset

  Kwikset: the residential door hardware company has launched the “LiveSmart” sweepstakes to show parents and homeowners how simple home security can be