Branded merchandise agency Bensussen Deutsch & Associates, Inc. has hired John Rostas as COO.
He will be responsible for driving operational efficiency and process improvements at all levels of BDA’s global business, which consists of 450-plus employees located across more than 30 offices, including Canada and China. More specifically, he will direct all aspects of BDA’s global supply chain, import, finance, and IT strategies.
Most recently he worked as president of global venues for Live Nation, the world’s largest concert promoter and producer. Rostas brings to BDA nearly 30 years of operational and management expertise. The position took effect Aug. 2.
“John has a long and impressive track record of driving operational results for some of the world’s most successful companies,” said Jay Deutsch, co-founder and CEO of BDA, in a release. “There are few professionals who have the business acumen and hands-on experience that John brings to BDA.”
In addition to his Live Nation experience, Rostas has held senior management roles with other leading U.S.-based enterprise organizations, including GE and United Technologies. His background includes engineering, operations and program management roles in the aerospace and consumer goods industries and general management experience in the financial services industry.
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