Chief Marketer Staff

• Equifax, RealEstate.com Offer Credit Scores, Services

  Equifax and RealEstate.com have teamed up to offer homebuyers credit management tools similar to those used by banks and lenders.

• Short Cuts

  News tidbits on Select Comfort Corp. and Blair Corp.

• New Products and Services

  Attitudes in Action: This segmentation tool allows marketers to target prospects based on their attitudes toward financial services, as opposed to relying on demographics. Sectors for which this offering is available include credit cards, insurance, …

• List and Database News

  Prospecting lists for the direct response marketing industry.

• Listline e-Newsletter 07/19/05

  ALC Data Management has been appointed to oversee the Religious
  Coalition for Reproductive Choice’s membership list. The file identifies
  17,530 donors who support family planning and adoption services,
  contraception, sexuality education and legal abortion.

• Agencies

  A&E Launches Interactive Stunt, Sweeps, For Mindfreak Series

  In an effort to build buzz around the launch of its new real-life series Criss Angel: Mindfreak, A&E Networks has taken over Grand Central Station’s Vanderbilt Hall in New York City to give consumers a taste of illusionary wonder. The network teamed up …

• Electronics Spending to Cause Drop in Back-to-School Spending

  Clothing, shoes, and school supplies are expected to be strong sellers for the upcoming back-to-school season, but spending on the electronics category will drop more than $1 billion, according to the National Retail Federation’s 2005 Back-to-School …

• Forging Relationships with Hispanics and African Americans: Yankelovich Study

  There is a shift underway among Hispanic and African American consumers as a result of an evolution in family, brand loyalty and language communications within these communities. Within both groups, there has been a decline in brand loyalty and an …

• US Airways’ Ashby Resigns

  Bruce Ashby, executive VP-marketing and planning, for US Airways said he would resign from the company this month to accept a job as CEO of IndiGo, a start-up, low-cost airline. Ashby has worked for US Airways for nine years, holding a number of senior …

• Gay Coupon Magazine to Debut in Florida

  (Direct Newsline)— Publications is introducing It’s About Pride, a publication it calls the “first coupon magazine on and for the gay community.” The premiere issue is slated to hit in the first week of September, coinciding with the start of the new …