Chief Marketer Staff, Author at Chief Marketer

Court TV Re-brands with 150,000 Premiums

Court TV isn’t just about trial coverage anymore. To build excitement over its daytime and primetime identities, Court TV launched its largest outdoor campaign in New York City on Monday, seeding 150,000 premiums to consumers as part of a one-day …

Agencies

Marriott Foots Honeymooners’ Tab

Marriott International, Inc.’s guest loyalty program, Marriott Rewards, is offering a new incentive by offering to pick up honeymoon costs for couples who book their wedding reception at a participating Marriott or Renaissance hotel on a Friday or …

Agencies

Harrah’s Taps Caesars’ Loyalty Members

Harrah’s Entertainment plans to merge its 30 million loyalty club members with Caesars 28 million Connection Club members, creating a mega-database of faithful consumers who often spend without abandon in the hopes of hitting the big jackpot. In a …

Agencies

Gift Card Fraud Tripped up Wal-Mart Exec

Former Wal-Mart executive VP Thomas Coughlin fraudulently redeemed at least $6,800 in Wal-Mart gift cards for his own use, according to charges made by Wal-Mart Stores last week. Coughlin is under investigation for misappropriating as much as $500,000 …

Agencies

Swiss Army Names Colleen Finch as VP-Corporate Markets

Swiss Army Brands, Inc. has named Colleen Finch as VP-corporate markets. She will be responsible for overseeing the corporate markets business for Swiss Army timepieces, Victorinox multi-tools, cutlery, apparel and accessories. She began the new post …

Agencies

A&E Boosts Real-Life Series Via Guerrilla Marketing Campaign

A&E Networks has taken to streets, parks and beaches to spread the word about its new real-life series, Inked. Consumers get branded with A&E’s Inked tattoos Bikini- and swimsuit-clad street teams seeded high traffic area in New York City, Chicago, …

Agencies

Chrysler, Ford Jump on Employee Pricing Promos

For the Big Three automakers, it’s monkey see, monkey do with employee incentives pricing promotions. The Chrysler Group and Ford Motor Co. both launched their own versions of “employee discount” sales incentives this month in hopes to catch some of …

Schick Ties Tunes to New Women’s Razor

Singing in the shower has just taken on new meaning. To draw attention to its new razor, Schick Quattro for Women, Schick is offering codes for free music downloads on 150,000 packages of the new razors in a first-time partnership with Universal Music …

Agencies

AmEx Bows Stored-Value Card; Priceline.com Dangles AmEx Gift Cards

American Express Incentive Services has launched a new stored-value card and is expanding its licensing program for its patented filtering process. The Primary Card, a stored-value card accepted at multiple merchants, is designed to enhance incentive or …

Agencies

Sugo Taps McConnell to Open New York Office

Music and multimedia agency Sugo has opened a Port Washington, NY, office under managing director Sari McConnell. McConnell add the title to her current post as VP-marketing and product development for Foster City, CA-based Sugo. The agency also has …