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Chief Marketer Staff

  • News Briefs

    SOUTHWEST AIRLINES: has extended its sponsorship deal with the NBA and WNBA and will work with the basketball leagues on community outreach programs. The airline will also expand its Shoot For Hope campaign, which selects young people who are working to …

  • House Overwhelmngly Passes Postal Reform Bill

    The House of Representatives passed a postal reform bill, H.R. 22, late
    last night by a 410-20 vote.

    A companion bill in the Senate S. 662 was not expected to be taken up until after the August recess, said Neal Denton, executive director of the Alliance of Nonprofit Mailers.

  • Cendant Sells Marketing Services Division

    Cendant Corp. has reached an agreement to sell its Marketing Services Division (MSD) to Affinity Acquisition Holdings LLC for $1.7 billion in cash and $125 million in preferred stock from Affinity Acquisition, plus warrants to purchase more stock.

  • Revenue Up as Income Slips for Advo

    Shared mail firm Advo Inc. reported $13 million in third quarter revenue, down from the $13.2 million it generated during third quarter 2004. The company

  • Banta Solid in Second Quarter

    Banta Corp. generated $366 million during its second quarter, up from $341 million a year earlier. The company’s net earnings rose from $15.2 million to $33.8 million. Much of that increase came from its sale of its healthcare business during the quarter

  • Taxes Tax Amazon’s Second Quarter

    While Amazon.com boosted its second quarter sales from $1.39 billion a year ago to $1.75 billion during the quarter just ended, the online retailer

  • KnowledgeBase Hires Two Salespeople

    KnowledgeBase Marketing has hired Michael Downs and Janet Johnson

  • PCS Edventures! to Launch Catalog

    PCS Edventures!, a learning labs marketer for programs aimed at students K-14, will debut a new catalog of its own wares, along with other educational items.

  • ChoicePoint Announces Stock Repurchase Program

    ChoicePoint Inc., a consumer information vendor, may purchase up to $250 million of its outstanding stock.

  • List and Database News

    Prospecting lists for the direct marketing industry.