KnowledgeBase Marketing has hired Michael Downs and Janet Johnson. The two will focus on selling its AmeriLink national consumer database and DirectSuccess address hygiene and processing offerings to direct-to-consumer marketers.
Downs was most recently with Equifax Direct Marketing Solutions, where he developed and implemented direct mail and email strategies. Johnson is another alumnus from Equifax, where she consulted with list brokers, resellers and direct-to-consumer clients regarding their data needs.
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