Chief Marketer Staff

• Listline e-Newsletter 07/27/05

  Listdata Management Services Inc. has assumed management of the Creative
  Expressions Home Workers Kit Buyers file. These 141,890 buyers spent $50
  for information on work-at-home opportunities.

• Guild Group’s Liu Sentenced

  The Guild Group’s former comptroller was sentenced this week for embezzling $1.3 million from the agency last year. In a July 26 sentencing, Phillip Liu was given the maximum penalty, 58 months in prison and full restitution of the $1.3 million stolen …

• Agencies

  MLS All-Star Game Sees Record Number of Sponsors

  Major League Soccer has a reason to celebrate when its annual all-star game kicks off Saturday in Columbus, OH. The league said a record-setting level of sponsorship activation would take place at the game— is presented by Sierra Mist— around the city. …

• Cadbury Schweppes Sales up 6%; May Sell European Soft Drinks Unit

  Cadbury Schweppes, the maker of Dr Pepper and 7 Up, reported that sales were up 6% in the first half of the year to 3.1 billion GBP, or $5.4 billion, driven by higher investments and innovation. Confectionery sales were up 7%, led by growth in major …

• Agencies

  New York Jets Going Guerrilla To Promote Training Camp

  The New York Jets are taking to the beach to promote training camp Actors dressed in full football gear are hitting high traffic locales like the streets of New York City and the beaches of Long Island to create awareness of the New York Jets’ …

• Nelly Inks Deal With Reebok

  Hip-hop artist Nelly is the latest star to join forces Reebok International to promote the brand. Canton, MA-based Reebok said last week it formed a long-term partnership with the rapper, which includes a signature line of athletic footwear, T-shirts …

• Ventura Foods Buys Marie’s Dressings and Dean’s Dips

  Ventura Foods, LLC, plans to acquire Marie’s dressings and Dean’s dips businesses from Deans Foods Co. The deal includes a long-term license agreement for Ventura to use the Dean’s trademark on dips. Financial terms were not disclosed. The sale will be …

• Agencies

  Kellogg, Jewel-Osco Visit Cubs Bullpen

  Kellogg Co. teams up with Chicago grocer Jewel-Osco for an in-store sweeps awarding Chicago Cubs tickets. The Breakfast in the Bullpen campaign runs through Sept. 25 in Jewel’s Chicago-area stores. Shoppers who buy four Kellogg products with their Jewel …

• TV Land and Nick at Nite Get New VP-Sponsored Promotions

  Shari Howard has been named VP-sponsored promotions for Nickelodeon Networks’ TV Land and Nick at Nite. She will oversee the two networks’ sponsored promotions group, which offers brand appropriate creative to clients, including off-the shelf and custom …

• I Can’t Believe It’s Not Advertising: Unilever Webisode

  Unilever cast vegetables instead of Fabio in its latest tongue-in-cheek campaign Unilever has launched a campy Webisode campaign for I Can’t Believe It’s Not Butter Spray in lieu of TV advertising. The dedicated Web site, Tasteyoulove.com, features …